Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.
| 02/07/2012 Can you take the risk? How Google detects paid links |
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Backlinks are still Google's most important ranking signal. That's why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn't like paid links at all. Google has several ways to detect paid links.
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| 01/31/2012 The tao of SEO: how to find the perfect balance |
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If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
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| 01/24/2012 Different keywords require different SEO tactics |
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Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.
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| 01/17/2012 How to find good keywords without keyword research tools |
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The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.
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| 01/10/2012 New year resolutions: link building is just like getting in shape |
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The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.
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| 01/03/2012 The new year starts with shady ads on Google AdWords |
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A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?
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| 12/27/2011 Happy Holidays! |
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In the news: webmasters are faking microformats, there seems to be another Panda update and more.
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| 12/20/2011 One year of search engine news: everything you need to know |
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This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google's +1 button and Google algorithm updates.
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| 12/13/2011 The most important Google ranking algorithm changes in 2011 |
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2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This week's article shows the most important Google changes that you should keep in mind.
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| 12/06/2011 New Google patent: does your site have references from trusted agents? |
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Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google's +1 button.
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| 11/29/2011 Five tips with examples: how to turn more visitors into customers |
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Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week's article shows you 5 easy tips that help you to improve the conversion rate of your web pages (with concrete examples).
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| 11/22/2011 Official Google information: 10 recent algorithm changes |
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Last week, Google published a list of 10 recent ranking algorithm changes. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm? This week's article has the answers.
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| 11/15/2011 Google to penalize ad heavy websites - is your website at risk? |
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Matt Cutts, the head of Google's web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk?
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| 11/08/2011 Has your website been penalized by Google? Here's what you can do |
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Since Google's latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation.
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| 11/01/2011 Google's leaked quality rater handbook: 7 helpful tips |
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Last month, Google's latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google's requirements?
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| 10/25/2011 Official Google statements: how to optimize your web pages |
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In an online Q&A session, Google's Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This week's article summarizes the most important SEO relevant statements of this session.
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