Well, to make more sales might be the obvious answer, you want your prospects and your customers or clients to buy your stuff. But who is it you want to attract with your communication? Who are you trying to appeal to? Who are the prospects that spend the most money? Who would be your best customers? Who are the people in it for the long haul? Who will give you a higher lifetime value? Who is that? These questions are important to think about because … [Read more...]