Cost Per Acquisition (CPA) Success Tips

The best monthly affiliate marketing eMagazine on the entire internet Affiliate Classroom Magazine May’s issue is now available for you to download - Free!

This issue has lots of valuable information on CPA (Cost Per Acquisition) offers, like how to get accepted, how to be successful with them and more.

In the CPA Manager and Affiliate Interview - Helen Montgomery, editor of Affiliate Classroom Magazine, sat down with Stephanie Bernier, affiliate manager for Primary Ads (a division of Kowabunga Technologies) and Gauher Chaudhry, a very successful CPA affiliate and author of the home study course, The Pay Per Click Formula, talk about CPA marketing and the relationship between the affiliate manager and the affiliate, there are lots of good insight information into CPA marketing. Read more

Technorati Tags: affiliate-magazine, cost per acquisition, cpa

Ready For The Next 5 Google Slaps?

Future Google slaps are going to make life harder and harder for a lot of affiliates, quality score updates make it harder for affiliates that want it quick and easy

Super Affiliate Mindset has a great discussion about Are You Ready For The Next 5 Google Slaps. Amit, a well known affiliates discuss what will take to pass upcoming quality score hurtles and how to succeed in your PPC campaign when the game gets tougher.

… more and more advertisers (read - flood of affiliates with ugly one page landing pages they throw together with front page) flood every possible niche and market out there, as a result the bid prices will go higher, and higher, and HIGHER.

Eventually, the bid prices will get so high that most advertiser will be squeaking by with a tiny ROI, or breaking even just acquiring a customer (NOT good for affiliates doing CPA) …

If you take advantage of his insights advice, you will on the game and end up on the winning end. He made some really good point and also raise some good issues.

So prepare yourself and be ready for next big Google slaps.

Technorati Tags: cpa, ppc, quality_score

Google Launched Cost Per Action (CPA)

Finally, Google launches a CPA network and Google Adwords is starting the cost-per-action (CPA based) Beta test phase.

Rob K., Product Manager for Pay-Per-Action, said,

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site …

Here is the full story from Inside Adwords-The official source for information about AdWords

I have cross this piece back to June 2006 that written by David Jackon, has labeled Google’s CPA beta test announcement as a ValueWeb killer …

Also Jeff Doak, on ReveNews concurs with Mr. Harrelson think that this is far from the beginning of the end for CJ, says Mr. Doak,

Affiliate marketing isn’t about dynamically generated text links on content sites, it’s about clever publishers who figure out new ways to drive converting traffic. Affiliate marketing is about relationships, and there is simply no relationship here.

He thinks Google makes too much on PPC to risk it on CPA deals.

Marketing Pilgrim has one of the stories about the latest news Google’s Launches Pay-Per-Action; a Threat to Affiliate Networks? Andy writes,

To me, it sounds like a clear threat to the likes of Commission Junction or LinkShare – or any other affiliate marketing network. Google, for all intents and purposes, has just entered the affiliate marketing arena, with the battle cry that they can do affiliate marketing better than the affiliate networks can. More

Technorati Tags: conversion, cpa, ppc, search_engine_marketing