In an interesting post on the affiliate stuff blog, an unnamed guest posted “Getting a lot of click-through but few sales? The secret to improving your conversion ratio could lie in using data feeds. Data feeds are particularly important for affiliates selling a lot of product from the same merchant.”

More than that, the writer also discussed what and why matters toward of using data feed and the benefits affiliates will gain:

Increase sales conversions – Data feeds have been proven, in many cases, to double the number of sales conversions. Often this is because it saves customer clicks. Rather than your affiliate link simply connecting the customer to the merchant’s homepage and risking losing the sale, they find exactly what they want on your site and click directly through to the product order page.

Faster site building – Imagine having to manually create a page for every single product you promoted? If you promote a lot of products, that adds up to a lot of work. Now imagine you only have to create one product template page, and the data feed automatically, and dynamically, creates all the product pages.

More search engine love – With a data feed building hundreds of product pages, you’ll get indexed more often and more thoroughly, ranking for lots of product-specific keywords. Long tail product keywords are also known to be an excellent source of sales, since searchers are usually much closer to actually making a purchase.

Up-to-date product information – Say goodbye to dead product pages or incorrect detail. By regularly updating your site using the merchant’s data feed you know that what is on your site is current. ..Continuing read …

And after you read the article, don’t forget to read the thread in the comment area as well.

If you want to build your own ecom­merce online store, I highly rec­om­mend you to use Datafeedr solu­tion ser­vice – a system which enables you to create & embed an affiliate store into your WordPress blog WITHOUT touching any clunky datafeed files, learning a programming language or hiring expensive programmers.