Speaking of how effective email marketing works, fortunately for all of us, email marketing is not only cost effective, it is highly measurable and can be analyzed for a variety of success factors, e.g. subject lines, messaging, design/layout, spam, links and interactive content, etc. However, email marketing also become one of those topics that seems to go under the radar these days and although email is most widely known; at the same time its also … [Read more...]
How You Can Kick Start Your Own Email Marketing
July 28, 2009 By 2 Comments
Greetings All, In his book "How to Become a Marketing Superstar", Jeffrey J. Fox defines marketing as the "profitable identification, attraction, getting and keeping of good customers" ... In the other words, there is the need for communication between the business owner and the prospect for any marketing is to take place. The traditional routes for this communication is through newspaper, radio, television, billboards, flyers, posters and direct … [Read more...]
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