Speaking of how effective email marketing works, fortunately for all of us, email marketing is not only cost effective, it is highly measurable and can be analyzed for a variety of success factors, e.g. subject lines, messaging, design/layout, spam, links and interactive content, etc. However, email marketing also become one of those topics that seems to go under the radar these days and although email is most widely known; at the same time its also underutilized … [Read more...]
Email Marketing: Taking the Right Steps Tips and Strategy
May 25, 2009 By Leave a Comment
Email marketing: either you love it, or you hate it! How many times have you heard someone say, "The money is in the list"? If you want to be a successful email marketer, be prepare for hard work because it's so much easier to lose subscribers than it is to engage them. If you’re new to the email marketing process, or just want to make sure you’re taking the right steps with an email campaign, you must read this month's issue of Affiliate Classroom Magazine. In … [Read more...]
Ongoing Demand for Email in Direct Marketing
September 10, 2008 By 1 Comment
From recent Habeas, Inc., the world leader in online reputation management services 2008 Habeas Study, I learn that Email remains a strong channel because people prefer to use email to interact with businesses. The study clearly showing that email has great strength in which consumer choose to use as a vehicle for commercial messages (permission-based ones at least). The research covered subjects as varied as security features and email protection, consumer … [Read more...]
Responsible Marketing vs Spam
May 3, 2008 By 2 Comments
Email is used for many purposes. Unfortunately, we have to acknowledge that one of them is spam (unsolicited or unwanted email). But there are other, more responsible practices that boost sales and provide a true service to subscribers employed by very successful marketers and business owners. Still, most people need to see what responsible marketing really is to believe that it works. Fortunately, Aweber's experienced education team happy to do the work … [Read more...]
Email Marketing Tips For Affiliate Marketers
March 8, 2008 By Leave a Comment
There's no business out there who can't benefit from a little (or perhaps a lot of) opt-in email marketing. If you are in the affiliate business, you know affiliate marketing presents its own unique opportunities for increasing response through email. In the other words, you can't reach everybody out there by just using traditional marketing way, you need to utilize the power of email marketing to get your stuff (new product launching, promotion, discount … [Read more...]
