How You Can Kick Start Your Own Email Marketing

Greet­ings All,
In his book “How to Become a Mar­ket­ing Super­star”, Jef­frey J. Fox defines mar­ket­ing as the “prof­itable iden­ti­fi­ca­tion, attrac­tion, get­ting and keep­ing of good cus­tomers” … In the other words, there is the need for com­mu­ni­ca­tion between the busi­ness owner and the prospect for any mar­ket­ing is to take place.
The tra­di­tional routes for this […]

Email Marketing: Taking the Right Steps Tips and Strategy

Email mar­ket­ing: either you love it, or you hate it! How many times have you heard some­one say, “The money is in the list”? If you want to be a suc­cess­ful email mar­keter, be pre­pare for hard work because it’s so much eas­ier to lose sub­scribers than it is to engage them. If you’re […]

Ongoing Demand for Email in Direct Marketing

From recent Habeas, Inc., the world leader in online rep­u­ta­tion man­age­ment ser­vices 2008 Habeas Study, I learn that Email remains a strong chan­nel because peo­ple pre­fer to use email to inter­act with busi­nesses.
The study clearly show­ing that email has great strength in which con­sumer choose to use as a vehi­cle for com­mer­cial mes­sages (permission-based ones […]

Interruption Marketing vs Permission Marketing

Greet­ings All,
I hope you’re enjoy­ing your week­end. I had a great one. I went to played golf on Sat and I hit 95, very cool
But the weather was super hot in that day and the sun was very strong. Any­way, it was the best score I ever had since I started to play […]

Responsible Marketing vs Spam

Email is used for many pur­poses. Unfor­tu­nately, we have to acknowl­edge that one of them is spam (unso­licited or unwanted email).
But there are other, more respon­si­ble prac­tices that boost sales and pro­vide a true ser­vice to sub­scribers employed by very suc­cess­ful mar­keters and busi­ness own­ers.
Still, most peo­ple need to see what respon­si­ble mar­ket­ing really is […]

Email Marketing Tips For Affiliate Marketers

There’s no busi­ness out there who can’t ben­e­fit from a lit­tle (or per­haps a lot of) opt-in email mar­ket­ing.
If you are in the affil­i­ate busi­ness, you know affil­i­ate mar­ket­ing presents its own unique oppor­tu­ni­ties for increas­ing response through email.
In the other words, you can’t reach every­body out there by just using tra­di­tional marketing […]

Email Marketing: Businesses Succeed in 2008

The New Year always seems to bring out everyone’s inner ide­al­ist: we resolve to live smarter, health­ier, hap­pier, more stress-free …
Many busi­ness own­ers focus on ways to improve their prof­its while oper­at­ing more effi­ciently.
Of course, you and I both know that embrac­ing permission-based email mar­ket­ing by start­ing a cam­paign or improv­ing an exist­ing one […]

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