When every time you talking about email marketing, and teach others about how they can grow their business with it), you probably get a lot of people asking - "What makes a good email marketing campaign?" While the basic concepts behind permission-based email marketing are simple enough: * Collect subscribers * Send them valuable content * Establish a relationship, and * Leverage that relationship to market your business For a lot of people … [Read more...]
iMedia Connection – Top 10 Tests to Boost Holiday Sales
November 15, 2006 By Leave a Comment
Here are some great ideas for both affiliate and merchants to boost their sales and increase conversion during the holiday seasons. Such like how you display merchandise on your landing page, promotions in email marketing campaigns, gift suggestions and so forth. Matt Roche said, As the holidays approach, don't fiddle with the checkout process or offer a slew of new products. Try these testing suggestions from Offermatica's CEO instead. The testing … [Read more...]
Building a Conversation
November 2, 2006 By Leave a Comment
If you are not enjoying a lot of success online, I will bet that there is one thing that really needs improvement, and then the rest will just flow as it should. Are you satisified with the response from your email communication: Your Advertising Copy? Your Email to Members? Your Email to your Friends? If you are not getting the response that is making you smile, then I highly suggest investing a few moments to REALLY consider changing what is holding … [Read more...]
About YOUR Business
June 10, 2006 By Leave a Comment
About 4 months ago, my friend Derek Gehl surveyed all of his customers and subscribers. And one of the questions he asked was, "What's the #1 challenge you currently face with your Internet business?" And you know what? A whopping 74% of everyone surveyed said "email chores", such as replying to customer emails, sending email campaigns, managing newsletters, and adding (and removing) email addresses from their opt-in list are taking up anywhere from 15-40+ … [Read more...]
