I'm sure you've heard of the new FTC rules that go into effect on Dec. 1st. The new rules will really change your business if you do online marketing, blogging, affiliate marketing, use endorsements, testimonials, of any kind. If in case you haven't heard of it, I wanted to make sure you knew about it, find out more information in this post. FTC is the Federal Trade Commission and regulate how we do business. * "What parts of your business do … [Read more...]
FTC New Final Guidelines for Bloggers
Since FTC's new ruling on endorsements (review sites) announced recently, there has been lots of discussion, post, blogging and opinions on the net toward how it might affect affiliate marketers. Basically it is guidelines that advise bloggers who make money from endorsements to clearly disclose their relationships with advertisers. When the new ruling first came out, there was talk about an $11,000 fine for those caught out of compliance. But that … [Read more...]
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