URL shorteners basically help you squeeze a long URL into fewer characters to make it easier to share with others, use a shorter URL leaves more room for you to say what’s in your mind.

Often time, people are using Betaworks Studio’s Bit.ly URL shortener. Now Google has announced their own Google URLs Shorter Service goo.gl, which rival to bit.ly.

Google’s new URLs shorter service is free, it also shorten, share, track but it’s available only through the Google Toolbar and FeedBurner. In order to use it, you need to download Google Toolbar or signing to your Google account to get access FeedBurner.

According to Google about its shorter URL service,

* Stability: Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.

* Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.

* Speed: At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google Url Shortener.

If you’re an affiliate, or affiliate marketer who hasn’t using a URL shortener, why don’t start to use it now?