Speaking of how effective email marketing works, fortunately for all of us, email marketing is not only cost effective, it is highly measurable and can be analyzed for a variety of success factors, e.g. subject lines, messaging, design/layout, spam, links and interactive content, etc. However, email marketing also become one of those topics that seems to go under the radar these days and although email is most widely known; at the same time its also … [Read more...]