Every online marketer, webmaster, affiliate marketer worth his or her salt and knows that Internet users are much more likely (in fact, 80 percent of them) to click on the links in the natural search returns rather than to click on the links in the PPC (Pay Per Click) advertisements, which appear across the top, and down the right side of search result pages. Because the clicks on the links in organic search results are FREE, which makes it twice as … [Read more...]