Want An Easy Affiliate Site?
August 23, 2007 | Written by annliu | Filed Under Webmaster Tools
Jeff Alderson (PressEqualizer) just released a really cool site builder. It’s all online. You can build a site in 15 minutes or less.
It is SUPER easy to use. Plus, you can get help at any time from his tech support team should you need it.
You can quickly crank out a brand new AdSense site that also has ALL ClickBank and Amazon products hard coded with YOUR affiliate links as well.
No matter what choice your website visitors make, it can bring more cash into YOUR pocket 
It is not the problem at all if you want to easily created targeted landing pages for Google AdWords or Yahoo YPN. The other awesome thing is that it comes with hosting. So you built your site and it will online instantly. It is really easy.
Want Your Own Search Engine?
July 14, 2007 | Written by annliu | Filed Under Search Engine Marketing, Webmaster Tools
Whether you have a blog or website about diving, gaming, crafting, or anything in between you can create a search engine tailored for your users.
Even Yahoo might be a little bit behind Google, but the team are working hard and try to catch up with Google, you can see it from Yahoo launching their own customizable Search Engine.
Yahoo Search Builder allows you to create your own custom web search engine by selecting a set of trusted sites to search across, or you can tune the search algorithm to the topic of your choice.
Its working pretty similar as Google’s. Beyond Web search, it also includes Site search and News search. This tool allows you create a customized search box with personalizable search results. With Yahoo! Search Builder, webmasters can easily add and customize a search box to their web sites.
Here are the three cool things about having bring the power of Yahoo Search to your site:
* Easily add web search and site search to your site
* Tailor the look and feel of the search experience to match your site
* Enhance the search engine algorithm to focus on your site’s topic
To add this money-making tool to your site is easy - If you dont’ have a yahoo account, you need to create an account first, then login and follow Yahoo Search Builder step-by-step instruction, there totally only 4 steps and really easy to set up. So try it.
Yahoo!’s New SmartAds
July 2, 2007 | Written by annliu | Filed Under Search Engine Marketing
Innovative, Patent-Pending Ad Delivery Platform Allows Marketers to Present Highly Targeted Online Display Ads in Real Time to Match a User’s Distinctive, Expressed Interests
According The New York Time - Yahoo is launching a new product called “Yahoo SmartAds.” It would help marketers create custom advertisements on the fly, using information on individual buyers and information on real prices and availability from the vendors.
In the other words, SmartAds is a product that leverages behavioral targeting data with search data to generate “custom advertisements on the fly.”
For example, a person who had recently searched for information about blenders might see an ad from Target that gives the prices for the blenders that are on the shelves in the store closest to that person’s home.
The advertiser (or its agency) would provide Yahoo with the components of its display ads — including the logos, tag lines and images. The retailer would share information from its inventory databases that track the items on the shelves in each of its stores. Next, Yahoo would combine that data with the information it has about its users’ demographics and actions online to create a product-specific advertisement.
Mr. Teresi, a senior vice president of display marketplaces at Yahoo said Yahoo hopes to work directly with creative agencies as they design their online advertisements.
“We’re doing real-time creative assembly that leverages what we know about our audience,” Mr. Teresi said. “You can buy the entire Wall Street Journal site, and when a female shows up, we will create a different ad or when someone from New York shows up, another one.”
“Yahoo!’s SmartAds is the breakthrough marriage of brand and direct marketing that advertisers have been waiting for,” said David Kenny, Chairman, Digitas and Publicis Groupe Digital. “By combining its huge audience, dynamic ad creation capabilities and deep knowledge of user interests, Yahoo! has developed a true innovation that will benefit agencies and its clients, especially companies with a large number of offers to present to many audience segments.”
Here has the full article, you can read it online.
For more detail, read Yahoo!’s Press Release here.
