The Google Enigma
December 27, 2007 | Written by annliu | Filed Under Alert & Opinion & News
Should innovation-minded managers look at the fast-growing Internet company as a model — or an anomaly?
I came cross this article and find that the information author is sharing are great for whomever wants to be an innovator, no matter you are working for an Internet company or a company, or just an Internet marketer. Actually it is for everyone who are in the business. It is an awesome piece of reading.
In the article, Nicholas G. Carr share with you his important clues discovery in terms of how our ideas about business innovation are shaped through taking a close look at Google’s business model and innovation program,
He share with you why he think Google’s model is a potential dangerous model for other businesses, why companies may go broke if they following Google’s foot step? and why it is difficult for companies to earn much as Google does? … etc
You will also find what are those complementary advantage that Google has, what are the lessons we should learn from the Googleplex, what and how Google teaches us through both its successes and its failures.
Here are some short notes from this article:
Most of Google’s success and all of its profits can be traced to three innovations: the first a brilliant insight into the organization of information, the second a creative act of imitation, and the third a breakthrough in the engineering of computer systems.
The company’s founding idea was hatched by Page and Brin in early 1996 when they realized that Web search engines were deeply flawed. In ranking results for a keyword search, traditional engines looked mainly at the content of Web pages, adding up, for example, the number of times the keyword appeared.
The Google founders saw that you’d get a much better sense of a page’s relevance if you looked at the number and the quality of the other pages linking to it. Links, they realized, were the Web’s version of votes: add them up and you’d get a clear picture of the importance and value of sites.
Here is the entire article, you can either read it online or print it out read at your convenience, highly recommended to read.
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