These Surfers Do It Their Own Way
December 28, 2007 | Written by annliu | Filed Under Alert & Opinion & News
Will China be the new California? New data suggest China isn’t lagging on Internet social networking. It’s just innovating differently.
I came cross this news and can’t wait to share with you.
Believe it or not - Chinese have a more passionate relationship with the Internet, according the survey that conducted by JWT, an ad firm, and IAC, which owns Home Shopping Network, Ticketmaster and other global brands, it said:
Young Chinese were more likely than Americans to say their online lives were more intense than the real thing (48 percent versus 12 percent). And, perhaps because of the lack of reliable opinions in the media, Chinese also seem to be more likely than Americans to use the Web to share and form opinions.
There are an estimated 39 million bloggers in China, 40 percent of all broadband users, compared with just 13 percent in the United States.
Young Chinese Net users said that they go online with more people per week (23 versus 19) and were twice as likely to rely on online sources for shopping advice.
With all the latest Internet technologies, like social networking, IM and email, surprised - they given sites like Facebook and MySpace the cold shoulder. Even local Chinese sites like Xiaonei or 51.com have failed to establish big national followings. They think those sites are too ‘passive’ and prefers the immediacy of instant messaging, from their home PC and cell phone, because with IM - “you can connect with anyone, any time - that’s what makes it great.”
In the other words, Chinese Internet audience prefer and enjoy chatty, real-time communications that takes place via PC or cell phone. Many experts are starting to think that the Chinese are leading the way to a new kind of social Internet - one that emphasizes the kind of instant communication.
However, western-style social-networking sites, by contrast, mostly concentrated on cities. “Most people are interested in making friends in their own vicinity, people they might meet in person,” says Kaiser Kuo, head of digital strategy at Ogilvy China.
Speaking of demographics, it also play an important role too,
The average age of China’s 172 million Internet users is 35, seven years younger than their 211 million American counterparts. And unlike Americans, who tend to go online for information, Chinese go seeking entertainment.
You can click here and get more detail information of how different kind of Internet culture is emerging in China - younger, more devoted, more addicted to speed and intimacy than its Western counterparts. You will see the survey compares a broad cross-section of Americans to Chinese Internet users, a more elite crowd from the right sidebar.
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