It’s pretty clear that blog is no longer something “new”. There are so many blogs online today, so many resources available to help you build great blogs, and you no longer have to figure everything out for yourself like in the old days.
But if you mention the words blogging or social media to a business executive, you’ll still find plenty of scoff at the idea. This is in spite of the proven growth in the areas of digital marketing, and their track record in forging sustainable success stories.
For many, these areas are seen as substantial investments or marketing expense that often don’t bear fruits.
In this post, I am going to focus on the world of blogging. Or, more precisely, why your business needs a blog.
A blog is similar to a diary, anyone can publish their day-to-day thoughts and ideas they would like to convey to the www.
Blogging is a great tool for getting attention. And in my opinion, getting attention meant getting traffic. And getting traffic also meant getting money or, at least, the potential for getting money (or if you are not into money, with traffic you can yield power and influence opinions)
It is one of the most valuable and effective marketing tools that allows your business to engage with your audiences, readers, prospects or customers.Blogging is the foundation of your social media marketing success. It is the source of your social media… Click To Tweet
If you haven’t started a blog, now is the time to create, develop and build one otherwise you will get left behind.
1. Blog is a Powerful Marketing Tool to Help You Regularly Communicating with Your Market
If a piece of writing is an artistic creation, then a blog is a form of employing language to make it an art form.
Through blogs, a business enterprise can promote the thoughts or merchandises to attract and encourage sales.
At the same time to advertising the business so that other readers can recognize who is trading its wares and goods on the internet.
Take a look at your Facebook or Twitter timeline. Look at how many articles are going viral all around you every day. That, with some precise and clever planning, your articles can float around the social media sphere.
There is a huge world out there in cyberspace; blogging is the excellent form of free advertising for any product or service that you are trying to sell. It is also one of the best ways to achieve marketing success.
2. Your Blog Helps Your Business Creates FREE Publicity
Blogging is the modern-day version of creative and commercial authorship. It’s a cost-effective way of creating brand awareness.
Your blog allows you to control what types of content and how you want to post – by article writing, video clips or use infographic to describe your stuff.
Plus, if you can leverage the power of various tools and plugins well, you will see more people share or read your posts, the more eyeballs will be on your product or service, and actually it sells by itself (if you look at it that way),
Blogging creates free PR. When your business does something newsworthy, or you want to promote a new product or service, a blog post is a great way to promote it.
When your posts start to get noticed, it probably will lead to media coverage that attract people come to you as an expert, often times start promoting you and your business. It’s a win-win thing!
3. Your Blog is a Direct Line of Communication
If you can still remember the good old days, when getting your news out was as simple as compiling a smart direct mail campaign? In many instances, they were still successful, but they are not the most cost efficient method.
Blogging, for all the intent and purpose, achieves exactly the same purpose with minimal outlay. It is an inexpensive way to build brand awareness, promote your products and services, and gain loyal customers.
Blogs give a platform to connect with others through a direct line of communication. It is conversation, not a code. Not only is blogging a great way to expand your reach, but it also help keep your audience engaged in your business. It’s far cheaper than any direct mail campaign you can piece together in your wildest dreams.Blogs give a platform to connect with others through a direct line of communication, it is conversation, not a… Click To Tweet
Because your blog is communication directly from you, clients love this personal connection and they like having accessibility to you.
Being transparent for your customers will increase their trust in your brand. If you do not make yourself available for good communication, your current customers will become past customers.
In a world where humans are busier than ever before and have the attention span of a goldfish, it’s important to stay prevalent in the forefront of their minds.
4. A Blog is Super Easy to Put Together
Many people are turned off by the perceived costs of starting a blog but don’t really give it as many thoughts as it deserves.
To start and put together a blog, all you need is1) Registered a domain (use GoDaddy or CheapDomain)
That’s it. You’re set.
If you want to have an all-in-one solution for your blog, you should use this powerful system. It is a software program that you can use to create blogs and websites. It is the most widely used as content management system. Watch below the video to learn more about it.
5. Blog is the Heartbeat of Your Brand Identity
How many times have you heard the words ‘brand identity’?
It seems like all the focus, especially in the world of digital marketing, is on forging an identifiable brand.
Blogging plays an important role in the process of building your brand awareness. Keep an updated blog is an opportunity for you to reach out to your customers every day. It helps you attract the right audience as well.
And blogging is a great way to let consumers know what your business about and the types of products and services you offer.
By blogging, you can create easily shareable content which gently reinforces the core message and identity of the product or service you are trying to sell or promote. The simple time spent sharing insight can help you get a devout following that listens to what you have to say, and shares it with others.Successful blogging is not about one-time hits. It’s about building a loyal following over time Click To Tweet
Yes, blogging can be very time-consuming, but is absolutely worth it, especially if you’re a small business or a service related business.
Positioning yourself in the marketplace is key to growing your brand. Set a stage for your brand to be seen and the followers will come.