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Turn Hungry Local Advertising Buyers to Your Customers

June 30, 2009 | Written by Ann Liu | Filed Under Newsletter

Greet­ings All,

June 2009 is in the process for­ever gone, hope you had a good month :-)

Okay, you’ve made some money online and know the basics of the how online busi­ness is run­ning. Here’s a thought: why don’t take your skills and help local busi­nesses and mar­ket their most prof­itable mer­chan­dise, prod­ucts or ser­vices? Also, you can use your online mar­ket­ing skills to help them scale up any under­used capac­ity that they want to pro­mote to earn monthly, recur­ring payments!

You may already know that most brick-and-mortar local busi­nesses know their busi­ness, but they don’t know how to mar­ket their busi­ness effec­tively. Sure, they do what their com­pe­ti­tion is doing, post the ads on the local busi­ness direc­to­ries and yel­low pages, but they don’t think out­side the box. You, as an expe­ri­enced mar­keter, can help them in ways they may never even imagine.

Speak­ing of that, you may ask “Where to find them? How to find those poten­tial local customers?”

My answer is: “before you think about help­ing smaller, less prof­itable busi­nesses, do your mar­ket research first”!.

Yes, you need to first find out who is pay­ing a lot of adver­tis­ing money in your local area and con­cen­trate on those busi­nesses that have big dis­play ads. Then approach these busi­nesses .. con­tin­u­ing read in this week’s MBA Digest.

‘Til next time.. pro­mote & prosper!’

Cheers!

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