On the planet, entrepreneurs are the most easily distracted humans! We get excited about one marketing strategy and then jump to the next if it seems more sexy or exciting. The new trend and strategy put us in a less-focus position, which lead us to a direction of easily forgot these marketing BASICS.
Times may change, technology may change, but the Marketing 101 principles don’t change. One of that principle is to spend time on creating content that builds a relationship with your readers.
A simple thing that every affiliate and Internet marketer needs to know is ‘CONTENT IS KING’, yes, it still, content matters, the content leads to sales. Without it, not a strategically designed website that search engines temporarily find meets their ranking criteria.
Speaking of it, there must be a reason why some information is so enthralling that you can’t stop reading while other information is the cure for a sleepless night; why some words cause you to frantically take notes and some words cause you to take a break; why some information products got high refund rate and why some of them sell extremely well.
It is all about content – how you write about it, the way you write about it and what are the stories about.
Let’s be honest, for many people, writing content is something that makes most people freeze up and flashback to their years of struggling over English papers. If you want to be a successful Internet marketer, you’re going to need to write.
Don’t worry though, writing content is nothing like pouring over 5 pages on Romeo and Juliet. Creating your information product can be simple and quick when you follow these steps.
1. Research Well Before You Begin
Before you even write a sentence of your information product, you should get your research done. Your content should flow from one idea to another and you’ll have no clue what those ideas are until you finish your research. What happens when you’re halfway through the book and then find a new way to look at the situation? So get your research done before trying to write and you will end up with a better product.
2. Get Organized With an Outline
Getting organized is one of the most important parts of writing quickly. In order to write your content quickly, you need a road map. By writing out an outline and organizing your research, you will be able to work through your pages quickly. You will not have to stop and think about what to write next because you will have your outline to follow.
3. Share Personal Stories and Examples
It’s a lot easier to write about your own experiences or the experiences of someone else than trying to explain a concept outright. Your writing will be a lot more interesting and easier to write if you can think of ways to share examples from your own life.
If you don’t have personal experience with the topic you can make up stories or draw examples from others who have experience. This is essential if you are working with big topics or topics that are a little dry. It will not only make your writing more fun but it will help get the concept across to your reader.
4. Put Your Critic on the Shelf
There are two parts to everyone’s brain – the creative side and the critical side. The critical side of your brain can get in the way when you are trying to write. It will tell you to fix that sentence or that your paragraph isn’t good enough. Your writing will go much more quickly if you can put your critic on a shelf and just write until you can’t write anymore.
Assure your inner critic that it can go to town on your information product, but only after your creative side has had it’s way. You’ll find that your writing will go more quickly, mistakes and all, when your critic is quiet during the writing process.
5. Read Your Product Out Loud
The quickest, and best, way to edit your product is to read it out loud. Even if your word processor has spell check and grammar check, there can still be things wrong with your content.
Reading your product out loud will override your brain’s tendency to fill in mistakes with the right words. By doing this, your editing will go a lot quicker.
Even if you were the worst English student in the world, you can quickly and easily write your content when you follow above these steps.